How do you bring a uniquely social and fully digital brand into the physical world? This was the challenge that Venmo briefed us with. Our task was to concept and design a kit of parts to be sent to the first business owners to have access to Venmo as a direct-to-consumer payment platform. The idea was to give these business owners all the material they would need for point of sale as well as inform them of Venmo’s capabilities. For both the design and concept, we drew inspiration from the very thing that sets Venmo apart from its competitors: the social exchange that takes place within the app. Through subtle and clever nods within the design and copy writing, we created a system that was as easy to navigate as the app and filled with just as many delightfully surprising moments!